Home is calling your brand

Motherland connects brands with a global African audience through culture, commerce, and connection.

Partner with a movement bringing people closer to home through festivals, diaspora programs, storytelling, and meaningful experiences.

Become a Partner Apply as a Vendor

Build with a movement that connects culture and commerce.

  • Cultural Relevance

    Become part of one of Africa's biggest cultural conversations.

  • Diaspora Reach

    Connect with Africans abroad returning home and engaging with culture, community, and opportunity.

  • Year-Round Presence

    Remain connected beyond the festival through stories, programs, partnerships, and community engagement.

Culture in motion

Last year we built a movement for diaspora visitors, cultural leaders, families, brands, creators, investors, vendors, public-sector partners, and institutions. If you check you'll see the number doesn't lie

  • 20K+Attendees
  • 2Major cities
  • 50+Nations represented
  • 3Days of programs

Be part of Motherland
Experience.

  • Festival Integration Headline Festival Integration Own the moment the diaspora comes home - across stage, film, broadcast, and city-wide presence.
  • Brand Activation Zones Premier Brand Activation Zones
  • Product Integration Product Integration
  • Artist Collaborations Artist Collaborations
  • Back Stage Branding Back Stage Branding

The December opportunity

Nigeria's biggest
Cultural moment.

Every December, the diaspora comes home. Motherland turns that movement into a structured, measurable platform for brands.

  • Consumer activity ₦67B+ Spend concentrated across the December season
  • Diaspora visitors 600K+ Returning Africans travelling home
  • Increase in brand activity 50% Campaign and activation density
  • Higher experiential recall 4X Compared with standard media placement

Want to be part of the festival ecosystem?

  • Pulse
  • The Guardian
  • CNN
  • Arise News
  • ThisDay
  • Partner with Motherland

    Connect your brand, institution, or organisation with a global African audience through sponsorships, activations, media, and cultural experiences.

    Partner With Us
  • Apply as a Vendor

    Showcase food, fashion, art, products, services, or cultural goods at Motherland Festival.

    Apply as Vendor